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Our Commitment

Our Commitment

Birch Haberdashery and Craft has grown from four representatives in 1950 to a current team of 40, servicing and distributing to both large and small retailers throughout Australia, New Zealand, Singapore and Malaysia. The professional sales team, meet monthly for instruction, guidelines and the release of new products and samples. They are dedicated and well trained with the experience to meet all customers' needs. 

Our representatives are supported by 95 office, warehouse and in-house sales personnel to ensure distribution of products and services of the highest standard. Customer service is the prime objective for company motivation. Overseas buying trips are conducted to source new specialist products. Viewing trade shows allows us to remain at the forefront of the sewing and craft industry. In 1970 the company developed their own brand of haberdashery products being the first to introduce a hang-sell range into Australia.

Since then the company has continued to develop into a national company, helping the Australian economy along the way with importing and exporting products around the World. To efficiently service our customers we maintain properly, well stocked warehouses close to major capital cities.

Our warehouses are located in Melbourne (Head Office), Brisbane and in Auckland (New Zealand). Our products can be viewed and supplied at all of these locations. Sales offices are also located in Perth and Singapore.

Mission Statement

Birch Haberdashery and Craft is a family owned Australian company since 1926. We select, source and market, craft and haberdashery products for retailers.

Our success will involve mutual growth with customers, providing the best range and superior service to meet consumer's needs, with committed and well trained people.

This will be achieved through an innovative approach to our customers by developing our range to ensure that Birch is the leader in our market place.


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Birch Haberdashery & Craft Head Office 104 Dougharty Road Heidelberg West VIC 3081 Australia
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